SEO (Search Engine Optimization) Basics

Updated: May 17

Many of you wonder aloud: "what are the basics of SEO?" In this brief article, the high level features will be discussed. A lot of small business owners have a web site. Many times they drive traffic to the site through direct marketing. But...what about organic search on Google? In other words, how can you ensure prospective customers (who know absolutely nothing about your website) can query a search engine and find your website in the search results?

If you have a web site, you can to to the live page and right click on the page in your favorite browser. For this exercise, we will pick as seen below: